Session will run from 10am - 12pm.
An opportunity to gain the tools and confidence to tackle slang in translation.
The digital age has accelerated language evolution, with new expressions emerging daily online and through social media. In marketing, slang is used to add fun and creativity, but also to appeal to specific audiences and show that a company is ‘relevant’. In TV, film and literature, it provides vital characterisation. As Gen Z reshapes workplace communication, understanding their vocabulary isn't just trendy—it's essential for accurate translation.
In this hands-on workshop, you'll master the art of translating slang:
- Discussing the importance of slang, why it is used, who uses it etc
- Where we come across slang as translators
- The main strategies for rendering slang
- Common pitfalls when translating slang
- Suggestions and resources to help improve your knowledge of modern slang.
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