A 90-minute webinar with Lucy Thorpe focusing on copywriting for the beauty and fashion industries.
The session will include the following:
- Overview of copywriting and content writing: the good, the bad and the ugly
- Look at the freelance process, including tools, skills, tips and resources
- Copywriting and content writing examples from real beauty and fashion brands
- Copywriting exercise, working from a brief
- Overview of SEO, why it matters and how to create it
- SEO exercise
- Q&A
Aims for the session:
- Understand the difference between copywriting and content writing, as well as the challenges of this work
- Learn how to structure your work and see how it fits in with your translation work
- Build an understanding of copywriting through examples
- Think creatively
- Gain an understanding of SEO.
A recording will be sent to all those who have registered for the webinar.
Network member fee: Free
ITI member fee: £10
Non-member fee: £10
Location: Online - Zoom link to be shared
Contact name: Laura Jones
Contact email: [email protected]
Booking closes: 12 March 2024
CPD hours: 1.5