Learn about the terminology behind fashion and lifestyle translation. Discover the possibilities of transcreation in this area of specialisation and take away some handy shopping tips.
Translating for fashion and lifestyle brands is a fun and creative specialisation. If you have a passion for fashion, this field will be right up your alley. Each brand has its own target audience, style, tone of voice, products and set of values. That’s why a familiarity with the relevant fashion company and the people who buy from it is a big must.
This type of translation requires linguistic expertise, good research and creative problem-solving skills. In this online session, we will:
• Cover how to look up terminology around fashion and lifestyle products
• Talk about the importance of staying true to your client’s ToV (tone of voice)
• Look at how to solve common fashion-related translation and transcreation issues
• Learn some fun ways to improve your own shopping experience – both online and IRL
• End with a Q&A session.
Network member fee: Free
ITI member fee: £10
Non-member fee: £10
Location: Online - Zoom link to be shared
Contact name: Laura Jones
Contact email: [email protected]
Booking closes: 31 January 2024
CPD hours: 1