Session runs from 10am - 12pm.
Discover how you can expand your translation skillset in the rewarding field of transcreation.
As AI reshapes the translation landscape, transcreation stands out as a uniquely human craft that combines creative writing, cultural adaptation, and strategic thinking. This specialised service continues to see growing demand, in particular across the marketing and advertising sectors and in this interactive workshop you will discover the craft of transcreation and its three dimensions of persuasion.
You will learn:
- The definition and fundamentals of transcreation
- Research-proven ways to approach transcreation work
- The three dimensions of persuasion - the presence, the force, and the inducements
- How to create a transcreation plan.
The session will conclude with a practical transcreation exercise, examining the persuasive effects of advertisements, so please complete the pre-workshop task below.
Pre-workshop task
Select two advertisements for similar products or services:
One advertisement in your source language and another in your target language
Both advertisements from the same sector (examples: luxury cars, beverages, cosmetics, or travel services)
Read about the speaker
